Hilton Encourages Meeting Professionals to Book Early and Anticipate Increased Demand in 2016


The demand for event space is rising – and so are the rates – making booking early more important than ever. From now through 2018, full-service hotel occupancy is predicted to be 70 percent or higher . Just this year, due to an increased demand for events, group hotel rates in North America are expected to rise by nearly five percent, according to the American Express 2016 Global Meetings and Events Forecast. This reality not only encourages, but demands, that groups plan ahead to ensure their event needs are met in the coming years.